Lars Slagboom is the Head of Demand Data Domain at Mars Petcare, a role they have held since 2024, after serving as the Global Lead Data & Analytics D2C at Mars from 2022 to 2024. Lars also co-founded Bluecup BV in 2015, showcasing their entrepreneurial spirit. Prior to their current endeavors, they gained extensive experience at ABN AMRO Bank N.V., where they held various leadership roles in data management, enterprise data governance, and business intelligence. Lars earned a Master’s degree from Universiteit Twente, completing their education in 2004.
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