Laura Wischermann is the Media Head for Petcare DACH at Mars, where they lead strategic media initiatives. With a Master of Science in International Management and a Bachelor of Arts in Brand Design, Laura brings high practical experience in creative brand strategy, management, and change management. Previously, they served as a strategist at Landor, developing brand positioning and digital branding strategies for notable clients. Laura also gained experience in strategic planning at Publicis Pixelpark as a management trainee. They are currently pursuing a CMI Level 7 Diploma in Strategic Management and Leadership.
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