Lizbeth James

Lizbeth James is a seasoned professional in digital transformation and commerce with extensive experience across various high-profile companies. Currently serving as the COE Head of Digital Transformation at Mars, Lizbeth has effectively established a centralized organizational structure to enhance enterprise digitization and developed successful eBusiness strategies. Prior roles include Director of Digital Commerce at Nestlé, where Lizbeth implemented comprehensive eBiz strategies for multiple business units, and Senior Manager of Digital Commerce at The Coca-Cola Company, where Lizbeth optimized digital content and integrated platforms to drive efficiency. Lizbeth has a master's degree in Systems and Marketing and has completed an executive program focused on blockchain technologies. With a robust background in digital marketing and online commerce, Lizbeth has consistently demonstrated a commitment to driving growth through innovative digital solutions.