Marta Ribeiro

Marta Ribeiro boasts extensive experience in category management and marketing within the consumer goods industry, currently serving as the Category Strategy Lead for Petcare at Mars since September 2008. Key responsibilities include developing Category Vision strategies for Spain and Portugal and leading a team of Category Managers. Previous roles at Mars include Head of Customer Marketing & Category Management and various sales positions focused on national accounts and specialized channels. With a background in trade marketing and sales at leading companies such as Zapp, United Biscuits, and Samsung Electronics, Marta has built a strong foundation in managing cross-functional teams, developing strategic plans, and utilizing market data for product alignment. Marta holds a degree in Marketing from ISLA.