Matt Baron is an experienced professional in strategic initiatives and market insights, currently serving as Director of Strategic Initiatives and Global Strategic Sourcing Director for Marketing Data & Technology at Mars since July 2019. Prior to this, Matt held the position of Director at Purple Circle Research from August 2016 to June 2019, focusing on innovative research techniques to enhance brand marketing effectiveness. Matt's tenure at Kantar Worldpanel lasted from September 2007 to March 2019, where Matt worked as a Global Insight Consultant, leading projects for a major FMCG manufacturer across over 25 countries, and previously as an Insight Consultant. Matt's earlier experience includes roles at TNS as Consumer Insight Director, and at Verdict Retail as a Retail Analyst. Matt holds a Master of Science in Cognitive & Decision Science from UCL and a Bachelor of Science in eCommerce & Digital Business from the University of Nottingham.
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