Nidhi Dahiwale is a seasoned marketing professional with extensive experience in brand and digital marketing. Currently serving as the Brand and Digital Marketing Lead at Mars since August 2024, Nidhi previously held the position of Senior Brand Manager - Digital Marketing at Tata Play Ltd from June 2018 to August 2024, where earlier roles included Brand Manager - Digital Marketing. Prior to this, Nidhi gained valuable experience as a Management Trainee at Shiksha.com and as a Campus Ambassador for Bennett Coleman & Co. Ltd. (The Times of India). Nidhi's career began as a Project Engineer at Wavelet Technologies Private Limited. Nidhi holds a PGDM in Strategy and Marketing from the Indian Institute of Management, Lucknow and completed a program on Leaders of the Future at London Business School, alongside a Bachelor of Engineering in Electronics and Telecommunication from Vishwakarma Institute of Information Technology.
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