Peggy Anselme

Peggy Anselme is an accomplished digital transformation and customer experience leader with extensive experience in the luxury and consumer goods sectors. Currently serving as the Global Digital & Customer Experience Director at Royal Canin, Peggy has developed a B2B2C strategic framework to enhance growth and customer engagement. Previously, as the Digital Hub Director at Royal Canin, Peggy led significant digital transformation efforts. At LANVIN (FOSUN GROUP), Peggy was the Executive Digital Transformation Director, reporting directly to the CEO and developing a comprehensive digital strategic framework. Peggy's tenure at L'Oréal includes roles such as E-Commerce & CRM Director, where revenue growth was successfully achieved, and B2B CRM Director, spearheading customer acquisition initiatives. Earlier experiences include leadership roles in omnichannel business and digital commerce at Le Club des Créateurs de Beauté and marketing management at Galeries Lafayette.