Riccarda Schmidt is a digital native business leader currently serving as the Digital Growth Director at Mars, focusing on Europe and emerging markets. Over their career, Riccarda has led significant initiatives across several leading brands within Mars, including the Perfect Store program and the digital transformation of the confectionery business in Germany. They have a background in brand management and business development, having worked with companies such as Mondelēz International and the Commercial Office of the Embassy of Austria in Argentina. Riccarda is also pursuing further education through programs at the London School of Economics and the University of Southern California.
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