Richard Saunders

Richard Saunders is currently the Global VP of Digital Commerce at Mars, where they lead efforts in demand acceleration. Previously, they held significant roles at Diageo, including Global Director of Connected Commerce and Head of Customer Marketing for GB and Ireland's Reserve brands. Their extensive experience also includes leadership positions at SABMiller and Britvic, focusing on commercial transformation and brand activation strategies. Richard holds a 2:1 BA Hons in Management & Marketing from the University of Manchester and has demonstrated a consistent ability to inspire change and deliver exceptional results throughout their career.