Marketing and Brand Management

The Marketing and Brand Management team at Mars is responsible for developing and executing strategic marketing plans to elevate brand visibility and drive customer engagement across various product lines, including confectionery and pet care. This team focuses on brand positioning, product innovation, and market research, ensuring that each brand resonates with its target audience while maximizing market share and profitability. Collaborative efforts among brand managers, customer marketers, and global directors help to create cohesive marketing campaigns that enhance consumer experience and loyalty worldwide.