Marketing & Communications

The Marketing & Communications team at WHSmith North America is responsible for developing and executing strategic marketing campaigns and communications initiatives that enhance brand visibility and engage customers. The team creates and implements visual marketing materials, manages public relations efforts to promote the company's innovative retail concepts and unique store experiences, and designs marketing strategies that cater to tech-savvy and travel-focused consumers. Additionally, the team ensures that all communications align with the company's mission of highlighting local culture and lifestyle while staying updated with the latest technological trends in the travel retail industry.