Ben Lentz

Ben Lentz has a background in IT and has transitioned to a successful career in the beverage industry. With experience in marketing, sales, and management, Ben has consistently excelled in roles ranging from Retail Sales Merchandiser to Assistant Vice President. Currently, Ben oversees the Proximo Spirits portfolio in MA and leads a team to drive portfolio growth in both On and Off-Premise channels. Ben's education includes a BS in Business Administration with dual concentrations in Management & Entrepreneurship from Northeastern University.