Andreas Hilgers

Andreas Hilgers is an experienced professional in brand strategy and consulting, currently serving as Executive Director and Head of Brand Strategy at Martin et Karczinski since November 2021, where the focus is on comprehensive brand consulting for strategy, design, and transformation. Prior to this role, Andreas held the position of Director of Brand Strategy at Kantar from January 2020 to November 2021, contributing to one of the world's leading companies in data science and insights. Experience also includes serving as Director of Brand Strategy and Director of Business Development at Kantar Added Value DE from February 2012 to December 2019, and as Senior Consultant at icon added value GmbH and B.R. Brand Rating GmbH, focusing on strategic brand management and monetary brand valuation. Andreas holds a Diplom-Kaufmann degree in Business Administration from the Catholic University of Eichstätt-Ingolstadt.