Barbara Germain

Barbara Germain is a seasoned media professional with extensive experience in broadcast negotiations. Currently serving as a Senior Media Buyer at Martin Retail Group since July 2016, Barbara specializes in negotiations for General Motors brands, including Chevrolet, Buick, GMC, and Cadillac. Prior to this role, Barbara held the position of Senior Media Buyer at Griffin Marketing Group, focusing on direct response strategies across TV, Radio, Print, and Outdoor media. Barbara's career began at Harrington, Righter and Parsons as a Sales Assistant and later included a tenure at GroupM as a Local Broadcast Supervisor/Senior Buyer. Barbara holds a Bachelor of Arts degree in Communication and Media Studies from Fordham University, earned between 1981 and 1984.