Heather Robinson

Heather Robinson currently serves as the Marketing Automation Manager at MAS - Medical Assurance Society, where responsibilities include overseeing marketing automation initiatives since August 2021. Prior experience includes roles as a Marketing Automation Specialist at Chartered Accountants Australia and New Zealand, where Heather focused on digital transformation and member-centric email communications from June 2018 to August 2021. Previous positions also encompass a Digital Communications Contractor role, and a Business Development Executive position at nesma North East Sales and Marketing Academy. Educational qualifications include a Bachelor of Science in Corporate Communication and Integrated Marketing from Southeast Missouri State University, along with several marketing certifications from the Chartered Institute of Marketing and CIPR. Proficient in platforms such as Sitecore, Marketo, and Percolate, Heather demonstrates a strong background in data-led marketing and communication strategies.