Ashraf Sherbini

Ashraf Sherbini is a seasoned marketing professional with extensive experience in strategic leadership and revenue growth across various roles in the financial and telecommunications sectors. Currently serving as Senior Vice President and Head of Mashreq NEO in Egypt since September 2024, Ashraf previously held the position of Marketing Director at Premium Card, where strategic initiatives led to a 40% revenue increase and significant improvements in card acquisition and gross merchandise volume. Ashraf's expertise includes developing comprehensive marketing strategies, conducting market analyses, and overseeing high-impact marketing campaigns. Earlier positions involved key roles at Tanmeyah Micro Enterprise Services, Orange Egypt, and LINKdotNET, where Ashraf successfully managed product marketing, team performance, and corporate sales. Educational qualifications include a Postgraduate Diploma in Senior Executive Management from The American University in Cairo and advanced studies in Digital Marketing from Udacity.