Dr. Ramla Jarrar

Dr. Ramla Jarrar has an extensive background in marketing analytics and consulting. Dr. Ramla is the founder and Chief Executive Officer of MASS Analytics, a company that specializes in marketing analytics and software solutions. Prior to starting MASS Analytics in 2013, Dr. Jarrar served as a Partner and Head of Econometrics at MEC from 2012 to 2013. Dr. Ramla also held various roles at ohal group (WPP), including Head of MENA & France Business Development, Associate Director, and Project Manager, where they worked on marketing analytics, ROI analysis, budget optimization, media laydown, and customer segmentation. Dr. Jarrar also has experience in academia, having served as a Senior Lecturer at the University of Greenwich from 2004 to 2005. Before that, they worked as a Project Manager at Matitrise Conseil and Maitrise Conseil, where they focused on marketing consulting.

Dr. Ramla Jarrar completed their education at HEC Montréal. From 1999 to 2000, they pursued a Master of Science (MS) degree in Quantitative methods in Marketing and Optimization. Following this, they obtained a Doctor of Philosophy (Ph.D.) degree in Econometrics and Quantitative Economics, which they completed from 2001 to 2004.