We specialize in Marketing Mix Modeling (MMM) and Media Effectiveness Measurement. We offer our clients a comprehensive MMM software suite backed up by a wide range of managed services solutions to help identify sales drivers, measure MROI and optimize Marketing budgets.

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MASS Analytics

MASS Analytics' headquarters in Hounslow, United Kingdom

This department focuses on analyzing data to provide insights that support decision-making and strategy development.

Data Analytics

This department focuses on the design, development, and maintenance of software applications and systems.

Software Engineering

This department focuses on ensuring customer satisfaction and retention through support and solutions expertise.

Customer Success

The Data Science and Analysis team at MASS Analytics focuses on extracting actionable insights from marketing data using advanced statistical techniques. They develop and implement Marketing Mix Models (MMM) to identify key sales drivers, measure marketing returns on investment (MROI), and optimize marketing budgets. Team members collaborate to enhance the company's software suite and deliver data-driven recommendations to improve media effectiveness for clients.

Data Science and Analysis

This department focuses on analyzing data to optimize marketing strategies and improve campaign performance.

Marketing Analytics

The Software Development Team at MASS Analytics is responsible for designing, building, and maintaining our comprehensive Marketing Mix Modeling (MMM) software suite. This includes developing new features, ensuring system scalability, managing cloud infrastructure, and performing rigorous quality assurance testing to deliver a robust and efficient tool for measuring media effectiveness and optimizing marketing budgets.

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Software Engineering

Customer Success

Data Science and Analysis

Marketing Analytics

Software Development Team