Liz Giffen

Liz Giffen is a digital marketing professional with extensive experience in the lottery and advertising sectors. Currently serving as Digital Director at the Massachusetts State Lottery since March 2021, Liz previously held positions such as Digital Program Manager at Gambyt and Senior Account Manager at KM&A. Liz's career includes roles as Paid Media Program Manager and Digital Media Specialist at the Michigan Lottery, as well as Digital Advertising Specialist at Gannett. The professional journey began as an Account Executive at TEAM Enterprises. Liz holds a Bachelor of Science degree in Advertising and Public Relations from Grand Valley State University, earned between 2009 and 2013.