Michelle Heath

Michelle Heath is an experienced marketing professional and mentor with a diverse background in strategic leadership and go-to-market strategies. Currently serving as a U.S. Early Stage Start-Up Mentor for MassChallenge, Michelle specializes in ideal customer clarification, brand differentiation, and marketing execution. As CEO and Fractional CMO of Growth Street since 2013, Michelle utilizes the Unrivaled Growth Framework™ to help businesses connect with their ideal customers. Other roles include fractional leadership positions at companies like AirWorks and Alivia Analytics, along with board memberships at Darwin Trust Company and MITX. Michelle's earlier experience includes a chief marketing officer position at Currensee and a pivotal role at E*TRADE in digital strategy. Michelle holds a BS/BA in Marketing from the Questrom School of Business at Boston University.