Lyuba Toteva

Lyuba Toteva currently serves as the Global Head of Visual Merchandising and Windows at Massimo Dutti, a position held since February 2024. Prior to this role, Toteva was the Head of Visual Merchandising Department at ECOALF from March 2021 to March 2024, and at BIMBA Y LOLA from July 2017 to March 2021. Toteva's experience also includes a significant tenure at Ralph Lauren, where responsibilities included overseeing Childrenswear visual standards in EMEA and training teams to enhance in-store presentations. Earlier experience as a Regional Merchandise Coordinator at INDUYCO laid the foundation for Toteva's expertise in visual merchandising. Toteva holds a Master’s Degree in Business Management and Marketing from Instituto de Directivos de Empresa and is currently pursuing an MBA at IMF Smart Education.