Massimo Dutti
Lyuba Toteva currently serves as the Global Head of Visual Merchandising and Windows at Massimo Dutti, a position held since February 2024. Prior to this role, Toteva was the Head of Visual Merchandising Department at ECOALF from March 2021 to March 2024, and at BIMBA Y LOLA from July 2017 to March 2021. Toteva's experience also includes a significant tenure at Ralph Lauren, where responsibilities included overseeing Childrenswear visual standards in EMEA and training teams to enhance in-store presentations. Earlier experience as a Regional Merchandise Coordinator at INDUYCO laid the foundation for Toteva's expertise in visual merchandising. Toteva holds a Master’s Degree in Business Management and Marketing from Instituto de Directivos de Empresa and is currently pursuing an MBA at IMF Smart Education.
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Massimo Dutti
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Massimo Dutti (Inditex Group) was founded in 1985 and was acquired by Inditex in 1991. It now has over 700 stores in more than 69 countries. The brand was originally aimed at men's fashion. Starting in 1995, women's fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 9.000 employees.