Patricia Leoni

Patricia Leoni is an experienced professional in visual merchandising and retail management, currently serving as the Area Head Visual Merchandiser Manager at Massimo Dutti since March 2016. In this role, Patricia collaborates with principals and brand managers to develop strategies that align products and services with customer expectations while enhancing brand credibility. Previous experience includes serving as Retail Store Manager at PT. Mitra Adiperkasa Tbk, where operational requirements were managed through employee scheduling and performance follow-up, and an internship as a Marketing Executive at PT Agung Podomoro Land, Tbk, focusing on sales strategy for property development. Early career roles included part-time sales and committee positions, supplemented by a Bachelor of Economics degree from Universitas Tarumanagara and further education at East China Normal University.