Sara Martínez

Sara Martínez serves as the Head of Traffic & Paid Media at Massimo Dutti since June 2023, leading the global performance marketing strategy across various paid media channels. Prior to this role, Sara was a Performance Manager at Reprise Digital Spain from April 2021 to June 2023, focusing on paid strategy and performance optimization. Experience includes positions at GroupM as a Paid Media Manager and Search & SMO Team Leader, as well as roles at Brava Fabrics, Emagister.com, WeFitter, MyWorkup, and TUSGSAL, showcasing expertise in digital marketing, social media, and performance campaigns. Educational qualifications include a Master's degree in Digital Marketing & Inbound Marketing from Inesdi Business Techschool and a Bachelor's degree in Economics from Universitat Pompeu Fabra.