Michael Lazzaro

Michael Lazzaro has extensive experience in the beverage industry, with a focus on sales and marketing. Michael began their career at Scottish and Newcastle Importers as a National Account Manager before transitioning to the role of Regional Sales Manager for New England. In 2008, they joined Heineken USA as an Area Sales Manager. Over the years, they moved up within the company, taking on roles such as Key Account Manager for both off-premise grocery and on-premise in New England. In 2016, they joined Five Points Trading Co. @HUSA as a Senior Manager, where they were responsible for managing the company's portfolio of brands within National Accounts for the US market. Michael then joined Mast-Jägermeister US, Inc. in 2018 as an Area Sales Manager before being promoted to Field Marketing Manager for the East and Control States in 2019.

Michael Lazzaro attended the University of Arizona from 1992 to 1996, where they earned a Bachelor of Science (B.S.) degree in Regional Development. In addition, they obtained a certification in Beverage Business Management from Colorado State University in February 2015.