Alejandro Duran Mc Coy

Regional Sales Manager – Europe at MasterBase

Alejandro Duran Mc Coy has held several positions in the marketing and sales industry since 1993. Alejandro'sfirst role was as an Account Manager at Sales Rapp Collins, where they were responsible for marketing strategies for various sectors. In 1993, they also took on a Manager in Trainee and Assistant Manager role at Footlocker Corporation. From 1999 to 2008, they worked as a Marketing Manager at Philips Consumer Lifestyle, where they were responsible for product, marketing, marketing intelligence, advertising, business plans, and sales budget. In 2008, they returned to MasterBase\u00ae as the Chief Marketing Officer, where they were responsible for marketing strategies, generating prospects, branding, and customer service. In 2015, they took on the role of Regional Sales Manager for Europe at MasterBase\u00ae, where they were responsible for business development and commercial expansion in Europe. Lastly, in 2016, they became the Director Estrategico at SendRelevant.

Alejandro Duran Mc Coy's education history includes attending Santiago College from 1974 to 1987, Universidad Diego Portales from 1988 to 1993 where they earned a degree in Marketing/Marketing Management, General, and the University of San Francisco in 2011 where they earned a Master Certificate in Online Marketing. Alejandro also holds certifications from HubSpot, including a Hubspot Certification obtained in February 2014 and an Inbound Marketing Certification obtained in April 2013, as well as a Curso básico Automatización de Procesos certification obtained from MasterBase® in April 2020.

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