Alison Boucher is a seasoned marketing professional with extensive experience in leadership roles across various sectors. Currently serving as Vice President of Consumer Marketing & Sponsorship UKI at Mastercard since February 2024, Boucher has previously held positions such as Commercial Director at The Boat Race Company from November 2021 to April 2023, and at CSM Sport & Entertainment from 2016 to 2018. Boucher also worked as Vice President of Brand & Commercial Partnerships, International at Sony Music Entertainment from 2012 to 2016, and as Board Director - Head of Business Development, EMEA at Fuse Sport + Entertainment from 2009 to 2012. Early career highlights include roles as Business Director - Board Director at Starcom MediaVest Group (2005-2009), Group Account Director at TBWA\Worldwide (2000-2004), and Marketing Manager in Hong Kong at International Management Group (1997-2000). Boucher holds a BA Hon degree from the University of Bristol.
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