Alistair Smith

Alistair Smith is an accomplished professional with extensive experience in market development and strategic initiatives within the payments ecosystem. Currently serving as VP of Market Development Europe - Strategy at Mastercard since December 2022, Alistair leads efforts in strategy and M&A, focusing on growth opportunities in non-traditional segments. Prior to this role, Alistair worked as Principal at Mastercard Advisors, where contributions included strategic initiatives with business units and partners in the payments landscape. Previous positions include Engagement Manager at Market Gravity, where Alistair delivered projects aimed at profitable growth, and Senior Manager at PwC Strategy, managing corporate strategy and deal-related projects for clients in financial services. Alistair began the career at KAE as a Senior Consultant, advising major brands on market opportunities. Alistair holds a BSc in Management with French from the University of Bath.