Ana Cini

Ana Cini is a seasoned marketing professional with a robust background in business strategy and marketing within the credit card sector. Since June 2016, Ana has held various roles at Mastercard, currently serving as Marketing Director and Marketing Services Director, with expertise in product lifecycle management, communications planning, and digital marketing campaigns. Previously, from February 2011 to May 2016, Ana worked at HSBC as a Business Cards Specialist, overseeing communication governance and marketing budget management, along with retention strategies across the card portfolio. Earlier experiences include roles at G/PAC Comunicação Integrada and Heads Propaganda, where Ana led communication initiatives and campaign planning for notable clients. Ana holds degrees in Communication and Advertising and Marketing, along with a specialization in Design Thinking and Innovation.