Asma Karoobi

Director Product Experience Design

Asma Karoobi is a seasoned product design leader with over 16 years of experience, known for developing innovative user-centered solutions across various sectors. They held leadership roles at prominent companies including Digikala, where they served as Director of Product & User Experience, and TiaraUXD, which they founded and grew into one of Iran's largest video-on-demand platforms. Currently, Asma is the Director of Product Experience Design at Mastercard, where they continue to leverage their technical background in software engineering and expertise in UX/UI design. Asma is also the Co-Founder and CEO of Matau.ai, an AI-powered BI platform. Their reputation for creativity and alignment of design with business goals has driven measurable results throughout their career.

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Portugal

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