Bárbara Barroso

Bárbara Barroso is an experienced copywriter with a strong background in the advertising and marketing industry. Starting as a Junior Copywriter at Grupo Phocus in 2021, Bárbara progressed to roles at various notable companies, including Midlevel Copywriter at Ogilvy One, where contributions included campaigns for brands such as Diageo and Converse. Currently serving as a Senior Copywriter at Mastercard since October 2025, Bárbara has also worked at OLIVER Latin America, focusing on Itaú's brands, and held positions as a Social Media Specialist and Creative Copywriter Junior at CARMAIS. Educational qualifications include a Bachelor's degree in Communication, Journalism, and related programs from Universidade Federal do Ceará and ongoing studies in UX Writing and Creative Advertising at EBAC and Redhook School.