Benny Hirsch

Benny Hirsch is an accomplished copywriter and creative director with extensive experience in the advertising industry. Notable contributions include enhancing brand awareness and social media engagement during the M&M's campaign at BBDO Brazil and developing successful campaigns for Heineken's craft beer brands at Suno United Creators. Hirsch participated in a notable Chevrolet Equinox launch campaign at McCann Brazil and played a key role in building the in-house creative team at Neon. As a creative director at XP Inc., oversight of marketing and growth strategies for the Modal brand was managed. In a recognized leadership role at Mastercard, responsibilities encompassed creative direction for Latin America and the Caribbean. Hirsch began the career at TBWA Brazil, creating impactful campaigns that led to significant public safety improvements. Educational background includes a Bachelor's Degree in Social Communication specializing in Advertising from Positivo University and a creative degree from Miami Ad School.