Buket Kaplan is a Managing Consultant at Mastercard Advisors Client Services, bringing extensive experience in performance marketing across various sectors including Telco, Gaming, and Fintech. Prior roles include Lead Performance Marketing Manager and Scrum Master at Paycell, and Digital Marketing Manager at GroupM, where they managed significant brand accounts. Buket graduated with high honors from Bilkent University and holds a Master’s degree in Marketing Communications from Galatasaray University. Their expertise includes strategic planning, digital media management, and growth strategies in digital marketing.
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