Lim Vi Vien

Lim Vi Vien is a managing consultant at Mastercard, specializing in marketing strategy and project management. With over 15 years of experience in marketing and consulting, primarily within the banking and financial services sector, Lim has worked to optimize digital performance and enhance customer experience while aligning strategies with environmental, social, and governance (ESG) principles. Lim previously held positions at Citi and HSBC, where they focused on product marketing and campaign management. Currently pursuing a Master of Business Administration at Nottingham University Business School, Lim also holds a Bachelor of Engineering in Electrical, Electronics and Communications Engineering from Multimedia University.