Lorena Cardenas is a results-driven executive currently serving as the Director of Digital Consumer Experience eCommerce for LATAM at adidas. With a solid history in enhancing digital transformation and driving revenue growth, Lorena has successfully led teams and optimized consumer journeys for multinational companies. Previously, Lorena held positions in marketing analysis, online marketing, and brand management, where they developed and implemented strategies that significantly increased traffic and sales. Lorena's extensive expertise encompasses SEO strategy, digital visual merchandising, and data-driven decision-making, all contributing to their reputation as a collaborative leader in high-performing teams.
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