Lucy Fielding

Lucy Fielding serves as the Vice President of Global Brand Strategy & Design at Mastercard, a role that has spanned over 8 years and involves crafting visionary strategies, leading multi-sensory design initiatives, and driving global brand excellence for one of the world's most valuable brands. Prior to Mastercard, Lucy was a Group Account Director at R/GA and spent over a decade at Interbrand, where notable achievements included developing a brand management system for AT&T that saved over $3 million, creating a global identity system for Deloitte Consulting, and launching a product portfolio for IBM. Lucy's career also includes project management roles at Rufus Leonard and Hobsbawm Macaulay, complemented by a BA Honours degree in Geography from The University of Manchester.