Peter Crafford

Peter Crafford is a Creative Director at Mastercard, based in London, where they help companies craft impactful brand stories through meaningful visual narratives. With a career that includes roles as Art Director and Senior Brand Designer, Peter has worked with high-profile clients like Volkswagen, Universal Music Group, and Warner Bros. They were nominated for both the Loerie and Assegai Integrated Marketing Awards, showcasing their talent in campaign ideation and brand development. Peter began their journey with an internship at Tip Publishing and later managed the in-house art department at Shoprite Checkers, honing their skills in design and communication. As a vocalist and musician, Peter has also contributed to the alternative rock band 3rd World Spectator, known for their critically acclaimed album.