Rita Njeri

Rita Njeri is a seasoned professional with extensive experience in leadership and management roles across the telecommunications and fintech sectors. At Cellulant, Rita served as the Global Merchants Head, following a significant tenure at Airtel Kenya where Rita held multiple key positions including SME Manager, responsible for implementing strategies that contributed to 12% of the company's annual revenue. Rita has also excelled at Bharti Airtel Limited as Deputy General Manager during a secondment program, driving best practices in sales distribution and enterprise marketing. Previous roles include Director of Customer Success at pawaPay, General Manager for Kenya at Ilara Health, and Director of Product and Solutions at Mastercard, demonstrating a strong focus on customer success, product development, and strategic planning. Rita's career began as a Direct Sales Executive at Celtel, cementing a foundational expertise in relationship management and brand activities.