Shari Jaffri

Shari Jaffri is a Creative Lead and Managing Consultant with over ten years of experience in crafting compelling narratives across multiple industries. Currently serving as the Creative Copy Manager at Mastercard, Shari ensures a consistent brand voice while leading a team to produce high-quality content for international clients. Previously, in roles such as Content Lead at Teleport and Digital Content Specialist at Maybank, Shari honed skills in strategic communications and content marketing, driving engagement through innovative storytelling. Shari also runs Tragikomedi, a local brand known for its creative and insightful content. Education was pursued at The University of Manchester, where Shari laid the foundation for a robust career in creative writing and communications.