Siobhán Ford is currently the in-house B2B Creative Studio Lead at Mastercard, where they lead a talented team in addressing creative briefs that enhance customer experiences and drive business impact. With a BA (Hons) in Communication Studies from Dublin City University, Siobhán has over 15 years of experience in brand and communications roles across various sectors, including Financial Services and Technology. Previously, they held positions such as Global Brand Expression Manager and Brand Marketing Consultant at Bupa, where they managed brand strategies and identity implementation. Siobhán is known for their expertise in corporate storytelling, team building, and creating tailored content for B2B audiences.
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