Vicky Adeney is an experienced professional in data strategy and management, currently serving as Vice President of Data Strategy for UK & Europe and Vice President of Data Strategy for Global Data Programs in Asia Pacific at Mastercard. Previously, Vicky held several key positions at Experian Singapore Pte Ltd, including Head of Strategic Projects for Asia Pacific, Head of Loyalty & Internal Communications, Head of Client Loyalty & Sales Transformation, and Director of Data Strategy for Asia Pacific. Vicky also worked as a CRM Program Manager at DHL Singapore Pte Ltd and served as a Data Strategy Manager at Experian Integrated Marketing. Vicky's educational background includes studies at the University of the West of England and Rydal Penrhos.
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