Will O'Connor is a Senior Vice President of Communications for North American Markets at Mastercard, where they lead global communications for the Product and Innovation group, crafting integrated campaigns across various business sectors. With over fifteen years of experience, Will previously spent a decade at Edelman, where they directed the Technology Practice in New York and managed notable campaigns for brands such as Samsung and HP. Will's expertise spans integrated communications, crisis management, and brand marketing, enabling organizations to adapt to evolving market dynamics. They began their career focusing on digital audio and video content, establishing a strong foundation in communication strategies.
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