Yevgeniy Frenklakh

Yevgeniy Frenklakh has a diverse work experience spanning various roles and industries. Yevgeniy started their career as an SEO/SEM Intern at TDT Media in 2010, where they gained experience in content management, website design, and online marketing research. In 2012, they became a Digital Marketing & SEO Intern at Sgrouples, a private social network, where they focused on digital marketing and SEO strategies.

After that, Yevgeniy worked as an SEO Manager/Webmaster (Contract) at Hassle Free Cash Flow Investing, where they designed and implemented marketing and SEO strategies. Yevgeniy then joined MdotM as a Mobile Advertising Account Manager and oversaw mobile display campaigns for multiple clients, optimizing them for growth and return-on-investment.

In 2014, Yevgeniy joined NEXON M as a Campaign Manager, User Acquisition Marketing, where they played a key role in launching and scaling their successful mobile gaming title, DomiNations. Yevgeniy handled various tasks including report generation, analysis, campaign management, price negotiation with ad partners, and building UA partner relationships.

From 2016 to 2017, Yevgeniy worked as an Online Marketing Manager at NatureBox, where they designed and scaled paid social, PPC/SEM, and display marketing campaigns. Yevgeniy then joined ZiMAD as a User Acquisition Analyst, focusing on digital entertainment products and mobile gaming.

In 2018, Yevgeniy joined LendUp as a Sr. Marketing Manager, Growth, where they contributed to the company's mission of providing better financial health to the credit-challenged. Yevgeniy later took on the role of Digital Marketing Manager, owning the customer acquisition strategy, analyzing historical data, and making recommendations for future campaigns.

Most recently, Yevgeniy joined Remind as a Sr. Manager of Acquisition. Yevgeniy was responsible for developing strategies to grow their direct-to-consumer tutoring business, conducting marketing tests to identify customer demographics, and proposing growth strategies. Unfortunately, due to macroeconomic circumstances, the company shifted its resources to a B2B model before they could implement their D2C strategy.

Currently, Yevgeniy is working at MasterClass in Performance Marketing role, which started in November 2022.

Yevgeniy Frenklakh obtained an Associate of Science (A.S.) degree in Business/Computer Science from Diablo Valley College. This education was completed between the years 2005 and 2010. Subsequently, Yevgeniy pursued a Bachelor of Science (B.S.) degree in Business Administration and Accounting from the University of California, Berkeley, Haas School of Business, which was completed from 2010 to 2012.