Mastermind Toys
Julia Correia is a marketing professional with a diverse background in brand management, digital marketing, and content creation. Currently serving as a Brand Manager at Mastermind Toys since November 2022, Julia has previously held roles such as Marketing Specialist at the same company, Digital Marketing Coordinator & Content Creator at Canada MedLaser Franchising, and Marketing Coordinator at Titanium Transportation Group Inc. Additional experience includes marketing and administrative roles at Insight Consulting and Danu Studies, along with retail experience as a Sales Associate at Forever 21. Julia holds a Bachelor of Commerce degree in Marketing from York University, completed in 2021.
Mastermind Toys
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Mastermind began in 1984 as a 300-square-foot shop in Toronto that sold educational software for home computers. Now with 68 stores coast-to-coast and a wonder-filled website, Mastermind Toys is the nation’s largest specialty toy and children’s book retailer. We’re a place where curiosity guides kids—and kids-at-heart—to new discoveries around every corner. As Canada’s Authority on Play, we take play very seriously because we believe that “Play is Kids’ Work.” Our curators are industry-leading merchants who follow our “Why Kids Play” Model to select products based on age and learning stage and lead thinking on development, education, and play patterns in the industry. At Mastermind Toys, we are proud to represent the cultural values that have guided us throughout our almost 40-year Canadian heritage. We value: Customer obsession: we’re curious about why kids play Action: we think bold and act fast Performance: we play to win together Inclusivity: we want to create a space for all to play Having fun: we believe everyone should embrace their kid- at-heart. In 2021, we won the Omni Channel Award at Retail Council of Canada's Excellence in Retailing Awards for our digital transformation and in 2022, we were named a winner of Canada's Best Managed Companies and won the Retail Marketing Award at the Excellence in Retailing Awards.