Rachel Johnson

Digital Strategist at Masterminds

Rachel Johnson has five years of work experience in digital marketing, account coordination, and video editing. Rachel began their career in 2016 as a Video Editor for Udacity, an internship role. In 2017, they worked as a Digital Marketing Specialist for USA Communications. Rachel then moved to Holiday Inn Express in 2018 as a Front Desk Staff. From 2018 to 2021, they worked at Midwest Marketing LLC as both a Digital Strategist and an Account Coordinator. In 2021, they started working as a Digital Strategist for Masterminds. In their Digital Strategist roles, they were responsible for SEM Campaign creation, daily management and optimization of Google Ad campaigns, and generating and presenting monthly analytics. As an Account Coordinator, they were responsible for the correlation between the company, their clients, and the public to shape and implement the core strategies of Midwest Marketing. Rachel also collaborated with team members on projects involving digital marketing and social media and assisted in creative concepts, graphic design, video production, and proof-reading.

Rachel Johnson obtained their Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Nebraska at Kearney from 2014 to 2018. Rachel has also obtained numerous certifications from Google, including YouTube Creative Essentials (July 2020), Google My Business (April 2020), Google Ads Display Certification (July 2022), Google Ads Search Certification (July 2022), Google Ads Video Certification (July 2022), Google Ads - Measurement Certification (June 2021), Google Ads Apps Certification (May 2021), Shopping Ads Certification (May 2021), Google Ads Display Certification (April 2021), Google Ads Search Certification (April 2021), and Google Ads Video Certification (April 2021).

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Timeline

  • Digital Strategist

    October, 2021 - present