JE

Jenny Edstrom

Principal at Masters Alliance

Jenny is an experienced business leader with over 3 decades of experience in Fortune 50 companies ranging from international retailers, manufacturers and financial services organizations. With over 25 years of experience in helping companies with Strategy Development, Program, Project and Change management experience, and leading multiple facets of large scale organizational projects, Jenny brings a business-focused, execution centric consultant mindset to her work.

Jenny led the Strategic PMO for an international electronics retailer, focusing on strategies and programs that shaped markets, increased shareholder returns and brought true value to customers. As the primary consultant on some of the highest priority turn around initiatives, Jenny built a reputation as a leader who sees the bigger competitive picture, anticipates consequences of decisions, and responds in an instant when unanticipated situations developed. She brings those same skills to advise her clients today.

Jenny also worked in the financial services industry during some of the most tumultuous times in recent history, concluding in 2010 when just a few players in the banking field survived. During her tenure at organizations like US Bank, Amerus and GMAC Financial services, she led teams that focused on providing value to all stakeholders in and outside of the company. Jenny led large scale, enterprise wide change efforts and transformative, ground breaking technology initiatives in an industry that was cautious to change.

Currently, Jenny’s consulting work focuses on bringing all of the tools and experience from three decades worth of experience to benefit her clients. While some clients are small businesses, others are large financial and manufacturing firms. No matter the size, Jenny’s clients all receive a full spectrum of action, coaching, and results while working together on a vision. Jenny is also the founder of LittleBox advisors, a small business consulting firm.

Jenny has served on non-profit boards at both the local and national level, working on STEM and Innovation talent pipeline issues. She received a Bachelor of Arts in Communication and Journalism from the University of Minnesota.


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