Peter Lalonde

Peter Lalonde is a seasoned entrepreneur and executive with extensive experience in go-to-market (GTM) strategies across various industries. Currently serving as Founding Partner and Fractional CRO at Higage since April 2021, Peter focuses on helping startups and scale-ups design capital-efficient GTM strategies. As co-founder and advisor at MASV.io, Peter plays a pivotal role in supporting the company's vision while also leading GTM efforts in previous roles at organizations like Walnut Insurance and Positive Venture Group Inc. Peter’s strategic leadership has consistently driven significant growth and successful product launches, underscored by a track record of acquisitions and substantial revenue achievements. Academically, Peter holds a BA in Communications from the University of Ottawa and an Executive Leadership Program certification from Babson College.