PT Matahari Department Store Tbk
Adie Muhammad is a seasoned creative professional with extensive experience in leading creative teams across various prominent companies. Currently serving as the Head of Creative at PT Matahari Department Store Tbk since October 2023, Adie previously held the role of Creative Director at City Vision Indonesia, overseeing high-quality creative projects. With a background in managing design teams at Xiaomi Indonesia as Creative Design Lead and Digiasia Bios as Sr Manager of Creative & Branding, Adie's expertise lies in driving impactful multi-platform content and marketing communications. Adie began professional development in creative roles, including Creative Group Head positions at PT. Dentsu Strat and Grey Group Indonesia, and has a foundational education in Advertising from Akademi Komunikasi Indonesia Yogyakarta.
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PT Matahari Department Store Tbk
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Matahari (“Company”) has a deep legacy in Indonesian retail. Beginning its journey on October 24, 1958 with the opening of its first outlet, a children’s fashion store in Jakarta, Matahari went on to open Indonesia’s first modern department store in 1972. Since then, Matahari has established itself as a truly national brand. Matahari is the largest retail platform in Indonesia, with 148 outlets across 81 cities nationwide. Additionally, it operates online through matahari.com, the social commerce platform "Shop & Talk," and third-party marketplaces. With a history spanning over 60 years, Matahari has been a key provider of quality, fashionable, and affordable clothing, beauty products, and shoes for the growing middle class in Indonesia. The company employs over 30,000 staff, including consignment product sales representatives, and collaborates with approximately 600 local and international suppliers. The company has garnered several accolades on both national and international levels, such as the TrenAsia’s ESG Awards 2023, Fashion Retail of The Year 2023 by HIPPINDO, Top 50 Mid Capitalization Public Listed Company 2023 by IICD, Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor Relations, and Top 5 Best Senior Management IR Support in 2022 by Alpha Southeast Asia. Other recognitions include being named Top 10 CSR Donor by the Indonesia Stock Exchange, Best Non-Financial Sector, and Top 10 Mid-Cap Issuers at the ASEAN Corporate Governance Awards 2022, Top Digital Company & Best Excellent Service Experience Index Award 2022 by Majalah Marketing, Top 50 Most Valuable Brand Awards 2021 by Brand Finance Indonesia, and Top 500 Retail Asia Pacific by Retail Asia, Euromonitor & KPMG. These awards collectively contribute to and reinforce Matahari's reputation as a leading, dynamic, and trustworthy company in Indonesia.