Iben Soltau is an experienced marketing and creative professional, currently serving as the Head of Matas Creative Agency at Matas A/S since August 2019, where responsibility includes overseeing the in-house creative bureau. Iben has previously held several leadership roles at Matas, including Head of Matas Media & Marketing Operations and Head of Matas Digital Agency, focusing on campaign management and the development of retail media strategies. Prior experience includes positions at Belong Agency, Kunde & Co, and Infomedia A/S, among others, showcasing a strong background in project management, product development, and strategic marketing. Iben holds an MBA in Marketing/Management and a BA in Journalism/Mass Communications from St. Bonaventure University.