Peter Hestbæk

Peter Hestbæk is a seasoned professional in digital sales and marketing with extensive experience in leadership roles across various companies. Currently serving as SVP of Digital Sales & Marketing at Matas A/S since June 2019, Peter also holds significant positions including a member of the steering committee for the E-handelsprisen and jury chair for the same award since January 2016. Previous roles encompass CMO positions at Apopro Online Apotek and STYLEPIT, as well as a member of the management team at Saxo. Peter's entrepreneurial spirit is evident through a self-employed photography business initiated in 2006, alongside board memberships at IMPACT Extend A/S and Lokalebasen.dk A/S. An academic background in Business Administration and Marketing complements Peter's diverse skill set in digital marketing, strategic development, and customer engagement.