MatchCraft is a global provider of paid search, display, and social media technology. MatchCraft's adVantage platform enables sales organizations and agencies to manage digital media campaigns both profitably and at scale. 

MatchCraft’s mission is to be the best in the world at providing scalable, local marketing solutions. The company’s sophisticated, battle-tested technology platform and global expertise provides a full suite of solutions for online directories, print publishers, newspapers, and digital agencies. 

Founded in 1998, MatchCraft has been a pioneer in local search marketing for over 20 years and remains focused exclusively on delivering solutions through reseller channels. More than 6,000 sales representatives and local marketing consultants are actively selling our products through our channel partners. Representing advertisers across 44 countries and in 23 languages, MatchCraft truly embodies global reach. 

MatchCraft’s dedicated and experienced Client Engagement team coupled with our proprietary bidding technology ensure maximum ROI for both our partners and their advertisers. MatchCraft's adVantage technology offers a unique ability to quickly react to market changes in real-time resulting in lower media cost and optimal conversions. Using advanced algorithms and industry best-practices, MatchCraft is able to balance each client’s specific needs resulting in maximum return.

Advertising

Marketing

MatchCraft

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Brad Petersen

Adam Jafery

Alex Dionysian

Malu Sánchez

Christina Canary

Madison Ruos

Kevin Nguyen

Thomas Maguire

The Software Engineering Team at MatchCraft is responsible for developing and maintaining the adVantage platform, ensuring it remains robust, scalable, and efficient. They utilize advanced algorithms and industry best practices to create and refine features that optimize campaign performance for digital marketing efforts. This team works closely with other departments to enhance the platform's real-time responsiveness to market changes, thereby supporting MatchCraft’s mission to provide top-tier local marketing solutions.

Software Engineering Team

The Digital Marketing and Advertising Team at MatchCraft is responsible for creating, managing, and optimizing digital advertising campaigns across search, display, and social media platforms. They utilize MatchCraft's adVantage technology to ensure efficient bidding, lower media costs, and optimal conversions for clients. The team leverages advanced algorithms and industry best-practices to tailor campaigns to each client's specific needs, ensuring maximum ROI. Key roles include developing digital product strategies, conducting SEO efforts, managing SEM taxonomies, and performing detailed advertising analyses.

Digital Marketing and Advertising Team

The Client Engagement Team at MatchCraft is responsible for managing and nurturing relationships with channel partners and their advertisers. Their primary duties include optimizing advertising campaigns using MatchCraft's proprietary adVantage technology to ensure maximum ROI, providing expert insights and recommendations, and addressing any client needs or issues. This team plays a crucial role in ensuring client satisfaction and success by leveraging advanced algorithms and industry best practices to deliver scalable, local marketing solutions.

MatchCraft

Org chart

Teams

Software Engineering Team

Digital Marketing and Advertising Team

Client Engagement Team

Offices

MatchCraft

Org chart

Teams

Software Engineering Team

Digital Marketing and Advertising Team

Client Engagement Team

Offices

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